Marketing Strategy for Renshaw Baking

I manage the marketing, development and design work for Renshaw Baking at The Organic Agency.

Here are some of the highlights:

 

#RenshawCakeTalk

  • Live bake-a-longs on Twitter.
  • I ran the live Twitter event with baking influencer Ruth Clemens (from The Great British Bake Off).
  • 1.2 Million impressions on Twitter via the hashtag.
  • Lots of bakers creating treats and posting photos to Renshaw.

International Website Launched

  • Sales functionality now possible around the world for renshawbaking.com.

 

Baking and Cake Trend Prediction For Content

  • Using Google Trends.
  • Trends survey involving the baking community, customers, influencers and professionals.
  • Multiple blog posts, emails and infographic produced.