I manage the marketing, development and design work for Renshaw Baking at The Organic Agency.
Here are some of the highlights:
- Live bake-a-longs on Twitter.
- I ran the live Twitter event with baking influencer Ruth Clemens (from The Great British Bake Off).
- 1.2 Million impressions on Twitter via the hashtag.
- Lots of bakers creating treats and posting photos to Renshaw.
International Website Launched
- Sales functionality now possible around the world for renshawbaking.com.
Baking and Cake Trend Prediction For Content
- Using Google Trends.
- Trends survey involving the baking community, customers, influencers and professionals.
- Multiple blog posts, emails and infographic produced.